When it comes to search engine optimization, many business owners find themselves flustered. SEO is very different from the more traditional forms of marketing. Due to this, and the unfamiliarity of the average business owner with how SEO works, it can be difficult finding the right consultant to help your business. We have prepared a quick guide highlighting some things to consider when you choose which SEO agency to hire for your business.
1. Avoid low cost and cookie cutter pricing.
What I mean by cookie cutter pricing is that any agency that offers generic price packages. Each individuals business has unique goals and unique needs, so it makes no sense for two completely different businesses, in two completely different niches, with two completely different strategic plans, to have the same exact package and pricing.
The reason you will want to avoid low cost SEO services is because you get what you pay for. If you are undergoing an SEO campaign, should you not shoot for premium results? Any company that is promising you great rankings and results, at a price like $500 a month is simply not going deliver. Search engine optimization is a very lucrative field, when done properly it can yield hundreds of thousands in additional yearly revenue for local businesses. Do you really believe that somebody is going to generate that much money for you, and do it for less than a part time employee at Burger King?
2. Your IT guy and web designers are not experts
Google is constantly updating their algorithm, so much so that anybody who is not doing SEO as a full time profession, will have no chance of keeping up. A lot of businesses make the mistake of thinking that just because their IT guy and web designers know about computers and the internet, it makes them experts of every aspect of the internet. This simply could not be further from the truth. If you think that your IT team or web designer can handle your SEO as well, you will not stand a chance against competitors who pay companies that focus on SEO exclusively.
3. Make sure whoever you hire does SEO full time.
Going off of the last tip, you will want to make sure that whoever you hire to do your SEO works in this field full time. You do not want to trust your website with somebody who only does search engine optimization as a part time gig while they still work a 9-5 job. The truth is if they actually knew what they were doing with SEO, they would make far more money doing it as a full time profession than whatever they are currently doing. As I said before, this is a highly lucrative field, and any expert will easily be making more than $10,000 a month in net income.
4. Proven results
The great thing about this field is that you can actually see a persons results in real time. All you have to do is Google it! If you are looking for the best search engine optimization consultant in your local area, all you have to do is Google something like “your city SEO company” and you will actually see the results.
As long as you follow these steps when hiring a consultant to manage your companies website, you will find yourself in great hands.