August 2, 2015

When it comes to search engine optimization, many business owners find themselves flustered. SEO is very different from the more traditional forms of marketing. Due to this, and the unfamiliarity of the average business owner with how SEO works, it can be difficult finding the right consultant to help your business. We have prepared a quick guide highlighting some things to consider when you choose which SEO agency to hire for your business.

1. Avoid low cost and cookie cutter pricing.

What I mean by cookie cutter pricing is that any agency that offers generic price packages. Each individuals business has unique goals and unique needs, so it makes no sense for two completely different businesses, in two completely different niches, with two completely different strategic plans, to have the same exact package and pricing.

The reason you will want to avoid low cost SEO services is because you get what you pay for. If you are undergoing an SEO campaign, should you not shoot for premium results? Any company that is promising you great rankings and results, at a price like $500 a month is simply not going deliver. Search engine optimization is a very lucrative field, when done properly it can yield hundreds of thousands in additional yearly revenue for local businesses. Do you really believe that somebody is going to generate that much money for you, and do it for less than a part time employee at Burger King?

2. Your IT guy and web designers are not experts

Google is constantly updating their algorithm, so much so that anybody who is not doing SEO as a full time profession, will have no chance of keeping up. A lot of businesses make the mistake of thinking that just because their IT guy and web designers know about computers and the internet, it makes them experts of every aspect of the internet. This simply could not be further from the truth. If you think that your IT team or web designer can handle your SEO as well, you will not stand a chance against competitors who pay companies that focus on SEO exclusively.


3. Make sure whoever you hire does SEO full time.

Going off of the last tip, you will want to make sure that whoever you hire to do your SEO works in this field full time. You do not want to trust your website with somebody who only does search engine optimization as a part time gig while they still work a 9-5 job. The truth is if they actually knew what they were doing with SEO, they would make far more money doing it as a full time profession than whatever they are currently doing. As I said before, this is a highly lucrative field, and any expert will easily be making more than $10,000 a month in net income.

4. Proven results

The great thing about this field is that you can actually see a persons results in real time. All you have to do is Google it! If you are looking for the best search engine optimization consultant in your local area, all you have to do is Google something like “your city SEO company” and you will actually see the results.

As long as you follow these steps when hiring a consultant to manage your companies website, you will find yourself in great hands.

July 24, 2015

Almost every local business owner understands the importance of having a website. Nowadays most consumers will turn to the internet to find out about local businesses in their area. If you as a business owner do not have a website, then you will not be in control of what potential consumers will find when they look for you online. However, simply having a website is not enough anymore. Even if you have a website with social profiles like a Facebook page and a Twitter page, you need to do more to improve your visibility online.

That is where search engine optimization comes in. By definition, search engine optimization means optimizing your businesses website for the search engines.¬† Essentially, this means that you are optimizing your website so that when people in your area search for a product or service you provide, that they will find your website. For example, if you were a plumber in Dallas, and you optimized your site properly, whenever a local consumer searches Google for “Dallas plumber” your website will appear at the top of the search results.

If you are a local  business owner who wants to grow your brand, generate more leads, and ultimately generate more revenue, then SEO is something you should consider for your business. In this day and age, when roughly 64% of the population carries the internet with them wherever they go, there is a huge opportunity for local businesses to gain more customers online. In fact, for many service niches, digital real estate is far more important than real world real estate. This is because having strong online real estate helps to deliver your business directly in front of consumers who are actively searching for the service you provide.

Web Design

While having your website appear at the top of search engines like Google is a good way to grow your business, it is very important that you combine your SEO efforts with a high converting web page. Ultimately, SEO and web design go hand in hand. After all, your website may receive a lot of traffic, but if it loads to slow or looks unprofessional, many consumers will simply go back to the search results and visit a different website. In order to maximize your SEO efforts, it is important that you have a professional website design.

Many web design companies will offer SEO services, and many SEO agencies will offer web design services. One such example would be Grand Rapids SEO – Web Design, the premiere SEO and web design company in the greater Grand Rapids area. This is because, if I haven’t made this clear already, web design and SEO services go hand in hand. You should not pursue one without the other. After all, who cares how great your new website looks if you are not driving any traffic to it, and who cares how much traffic you are getting if your website is not converting?

To find some of the best SEO and web design companies in the Grand Rapids area, check out the Google Maps listings below.

  • Author: joejoe
  • Category: SEO
July 6, 2015

If you own a dental practice, you may be asking yourself why you need SEO for your website.

The reason that SEO is important for dentists is because it is a term that has high search volume. When people are new in town and looking for a dentist, they usually do not know any way to find a good local dentist without searching Google.

This means that when somebody has a sore tooth in Grand Rapids, they are going to Google the term Grand Rapids Dentist to find a nearby dentist. By not employing an SEO marketing strategy, your practice is missing out on those customers.

Watch the video below to learn more about the importance of an SEO campaign for a dental practice:

  • Author: joejoe
  • Category: SEO
July 4, 2015

Hello, and welcome to Adesso Choral Society, a website about search engine optimization. Whether you are a complete newbie to internet marketing and SEO, or a season SEO pro, this blog will provide you with invaluable information that you can use to implement in your SEO campaigns.

As you may or may not be aware, Google updates their algorithms multiple times each day alone. With this many constant changes, it can be very hard to keep up by yourself. That’s where we come in. Our team of experts stays up to date on all the happenings of Google, and stays on top of what’s working right now in SEO. We stay on top of things so you don’t have too.

To learn a little bit more about what is working right now, in 2015 to help rank websites, we recommend watching the video below: