Almost every local business owner understands the importance of having a website. Nowadays most consumers will turn to the internet to find out about local businesses in their area. If you as a business owner do not have a website, then you will not be in control of what potential consumers will find when they look for you online. However, simply having a website is not enough anymore. Even if you have a website with social profiles like a Facebook page and a Twitter page, you need to do more to improve your visibility online.
That is where search engine optimization comes in. By definition, search engine optimization means optimizing your businesses website for the search engines. Essentially, this means that you are optimizing your website so that when people in your area search for a product or service you provide, that they will find your website. For example, if you were a plumber in Dallas, and you optimized your site properly, whenever a local consumer searches Google for “Dallas plumber” your website will appear at the top of the search results.
If you are a local business owner who wants to grow your brand, generate more leads, and ultimately generate more revenue, then SEO is something you should consider for your business. In this day and age, when roughly 64% of the population carries the internet with them wherever they go, there is a huge opportunity for local businesses to gain more customers online. In fact, for many service niches, digital real estate is far more important than real world real estate. This is because having strong online real estate helps to deliver your business directly in front of consumers who are actively searching for the service you provide.
While having your website appear at the top of search engines like Google is a good way to grow your business, it is very important that you combine your SEO efforts with a high converting web page. Ultimately, SEO and web design go hand in hand. After all, your website may receive a lot of traffic, but if it loads to slow or looks unprofessional, many consumers will simply go back to the search results and visit a different website. In order to maximize your SEO efforts, it is important that you have a professional website design.
Many web design companies will offer SEO services, and many SEO agencies will offer web design services. One such example would be Grand Rapids SEO – Web Design, the premiere SEO and web design company in the greater Grand Rapids area. This is because, if I haven’t made this clear already, web design and SEO services go hand in hand. You should not pursue one without the other. After all, who cares how great your new website looks if you are not driving any traffic to it, and who cares how much traffic you are getting if your website is not converting?
To find some of the best SEO and web design companies in the Grand Rapids area, check out the Google Maps listings below.